assembly

A cultural data dao

focused on upcoming artists and discovery experiences.

A cultural data dao

focused on emerging artists

Leander Herzog, Heatsink

Leander Herzog, Heatsink

  • Our DAO invests in upcoming computing-native artists. We discover, catalog, promote, and connect artists and art enthusiasts.

  • We curate onchain data of selected artists to provide a comprehensive artist discovery catalog. This enhances collectors trust, surfaces "new to you" artists, and informs our investments.

  • We cultivate trust and meaningful connections through immersive artist discovery experiences. 

  • Our DAO invests in upcoming computing-native artists. We discover, catalog, promote, and connect artists and art enthusiasts.

  • We curate onchain data of selected artists to provide a comprehensive artist discovery catalog. This enhances collectors trust, surfaces "new to you" artists, and informs our investments.

  • We cultivate trust and meaningful connections through immersive artist discovery experiences. 

The Collection

The Collection

    Infiniteyay

    New Realities

    collection of 299, holding 12

    Ivona Tua

    UnBeautiful

    collection of 100, holding 11

    Remnynt

    Proscenium

    collection of 400, holding 4

    Emily Xie

    Memories of Qilin

    collection of 1024, holding 4

    diewiththemostlikes

    Nameless Dread

    edition collection of 669, holding 6

    Andreas Gysin

    Descent

    collection of 100, holding 3

    petravoice

    Babes 1/1

    collection of 6, holding 2

    deconstruct

    Geometrica Labs

    edition collection of 11, holding 8 (88 editions)

    William Mapan

    Anticyclone

    edition collection of 800, holding 4

    Huemin

    New Dimension

    collection of 128, holding 4

    Anna Carreras

    Brava

    collection of 96, holding 6

    Julien Gachadoat

    Orbe

    collection of 1313, holding 19

    Ann Hirsch & Maya Mann

    Ugly Bitches

    collection of 500, holding 8

    Jan Robert Leegte

    Web

    collection of 1000, holding 12

    Paul Prudence

    Wæveform

    collection of 200, holding 21

    Holly Herndon & Matt Dryhurst

    Minnesang

    collection of 100, holding 1

    Kim Asendorf

    Alternate

    collection of 200, holding 4

    Steve Pikelny

    Dopamine Machines

    collection of 776, holding 12

    Infiniteyay

    New Realities

    collection of 299, holding 12

    Ivona Tau

    UnBeautiful

    collection of 100, holding 11

    Remnynt

    Proscenium

    collection of 400, holding 4

    Emily Xie

    Memories of Qilin

    collection of 1024, holding 4

    diewiththemostlikes

    Nameless dread

    edition collection of 669, holding 6

    Andreas Gysin

    Descent

    collection of 100, holding 3

    petravoice

    Babes 1/1

    collection of 6, holding 2

    decontstruct

    Geometrica Labs

    edition collection of 11, holding 8 (88 editions)

    William Mapan

    Anticyclone

    edition collection of 800, holding 4

    Huemin

    New Dimension

    collection of 128, holding 4

    Kim Asendorf

    Alternate

    collection of 200, holding 4

    Steve Pikelny

    Dopamine Machines

    collection of 776, holding 12

    Holly Herndon & Mat Dryhurst

    Minnesang

    collection of 100, holding 1

    Anna Carreras

    Brava

    collection of 96, holding 6

    Julien Gachadoat

    Orbe

    collection of 1313, holding 19

    Ann Hirsch & Maya Mann

    Ugly Bitches

    collection of 500, holding 8

    Paul Prudence

    Wæveform

    collection of 200, holding 21

    Jan Robert Leegte

    Web

    collection of 1000, holding 12

A sample of acquired pieces. Last updated: November, 7, 2024

Weekly sample of acquired pieces.

Full collection on Gallery

Last updated: November, 7, 2024

Why Invest in Digital Art

Why Invest in
Digital Art

  • Since 2019, the digital art market, particularly NFTs, experienced a rapid surge, peaking at over $2.9 billion before adjusting to $1.2 billion in 2023. The market is maturing and shifting toward curated, long-term investment strategies. However, with digital art still in its early stages, emerging opportunities continue to offer venture-scale returns.

  • Online art sales grew 7% in 2023 to 11.8 billion, now making up 18% of the total art market. This sustained growth highlights the increasing adoption of digital formats and the long-term shift toward online collecting.

  • Digital art remains culturally relevant, particularly among younger tech-savvy collectors.

  • Since 2019, the digital art market, particularly NFTs, experienced a rapid surge, peaking at over $2.9 billion before adjusting to $1.2 billion in 2023. The market is maturing and shifting toward curated, long-term investment strategies. However, with digital art still in its early stages, emerging opportunities continue to offer venture-scale returns.

  • Online art sales grew 7% in 2023 to 11.8 billion, now making up 18% of the total art market. This sustained growth highlights the increasing adoption of digital formats and the long-term shift toward online collecting.

  • Digital art remains culturally relevant, particularly among younger tech-savvy collectors.

Our Collection to Date

Our Collection

to Date

  • Acquisition cost to date = $521,585.00

  • Current floor market value = $2,016,751.00

  • Collections floor value appreciation = 286%

  • Our collection is currently outperforming the ARTCL index over the last 12 months by 275%


Note: Our internal NAV currently shows a 197% collection value appreciation

Mathias Isaksen, Gumbo

Why assembly?

Why assembly?

Discovery is a social experience

Discovery is a social experience

Collecting and artist discovery is a fun, mentally fulfilling social experience. It is also a valuable niche social graph. We use our curated datasets to create discovery experiences that expose our members to the upcoming artists of these networks and invite them to help inform our datasets through these same discovery experiences.

Venture scale returns

Venture scale returns

Boldly investing in our culture-focused, data-driven dao exposes you to a high-growth part of the art market where venture-scale returns can be achieved.

Culture Focused Data

Culture Focused Data

Our dao creates, organizes, and curates datasets designed to spotlight and evaluate digital art

Our dao creates, organizes, and curates datasets designed to spotlight and evaluate digital art

A contributing collective

A contributing collective

The discovery experiences we create will also inform the evolution of our datasets through encouraged but not required member participation. Our datasets are the foundation for developing our artist catalog, discovery experiences, own models, and exploring new data-driven opportunities for our gallery.

Opportunity

Opportunity

Our public facing artist catalog presents assembly's interpretation of a traditional catalogue raisonné, with an emphasis on uncovering community cores within complex networks.

Our public facing artist catalog presents assembly's interpretation of a traditional catalogue raisonné, with an emphasis on uncovering community cores within complex networks.


With our catalog and curated datasets, we can open our gallery up to additional revenue potential, including appraisals, and HNWI collection advisory.

Linda Dounia, Once Upon A Garden

Jenifer and Kevin McCoy, Land Sea and Sky

Investment Process

Investment Process

Not primary market dealers

Not primary market dealers

We don't aim to be primary market dealers. Instead, we use our curated datasets to help surface upcoming artists and community cores.

Informed by curated datasets

Informed by curated datasets

We use our artist index, additional datasets, and member input to acquire work from upcoming artists as early as possible.

We use our artist index, additional curated datasets, and member input to acquire work from upcoming artists as early as possible.


We do sell our pieces

We do sell our pieces

We carefully select pieces from collections and consider our long-term investment strategy when deciding what to sell and what to hold.

Mathias Isaksen, Gumbo

Jennifer & Kevin McCoy, Land Sea and Sky

Jennifer & Kevin McCoy

Land Sea and Sky

DAO Structure

DAO Structure

One full-time summoner

One full-time summoner

This individual manages the coordination, operations, and execution of portfolio support. They serve as a constant voice on the acquisitions and curation teams.

Acquisitions team

Acquisitions team

Based on the acquisitions wishlist, the acquisitions board collaborates with the full-time summoner to make the acquisition and sell decisions and drive resource allocation decisions.

Based on the acquisitions wishlist, the acquisitions board collaborates with the full-time summoner to make the acquisition and sell decisions and drive resource allocation decisions.


DAO members

DAO members

Members can help govern and refine the acquisition wishlist and approve treasury management proposals. Members can be as active as their time allows. Once enough is raised, the core summoner will receive an annual salary. 

Kristen Roos, VERTICES 1

The Summoner

The Summoner

Chet Woodside

Chet Woodside


Ed Fornieles, Finiliar

The Summoner

Chet Woodside

In the past three years, despite a decrease in market activity, Chet has remained persistent in pursuing his ideas and goals. He possesses a vast knowledge of emerging artists across various art fields and intends to expand his initiatives and ideas with assembly.

  • Chet started his career in independent film, classical animation, and motion design.

  • Inspired by early work from Hillman Curtis, Joshua Davis, Brendan Dawes and others he transitioned to web development. He had a boutique design studio and briefly ran a small gallery.

  • As product director of an alternative weekly for six years, he achieved 600% revenue growth while working parellel the EIC and sales/marketing director.

  • He left a product lead role at Seed Club in early 2023 to research and explore ideas that have informed the formation of assembly.

  • Chet started his career in independent film, classical animation, and motion design.

  • Inspired by early work from Hillman Curtis, Joshua Davis, Brendan Dawes and others he transitioned to web development. He had a boutique design studio and briefly ran a small gallery.

  • As product director of an alternative weekly for six years, he achieved 600% revenue growth while working parellel the EIC and sales/marketing director.

  • He left a product lead role at Seed Club in early 2023 to research and explore ideas that have informed the formation of assembly.

@cosmicblend on twitter, warpcast, and gallery.

On telegram as @cwoodside

@cosmicblend on twitter, warpcast,

and gallery. On telegram as @cwoodside

Dao Members

Dao Members

Dao Members

Wayne Simonetti

Wayne Simonetti

Data Scientist. Data views & digital objects. Publishing weekly reviews of digital art funds & DAO activity

Plutonium F.

Plutonium F.

Artist. Curation at Art Blocks & Fingerprints, GrailersDAO member

Mack

Mack

Co-founder of Ensemble Art. Theatre director and video essayist

Peter / pet3rpan

Peter / pet3rpan

Investing in consumer cypto at 1kx network

Ian C Rogers

Ian C Rogers

Chief Experience Officer, Ledger

Lata Persson

Lata Persson

Investor fabric_vc + socialgraphvc, governance she256

Zombiedrool

Zombiedrool

Collector

Steven P. Venino

Steven P. Venino

VC at Blocktower

Cody Edison

Cody Edison

Sales at Fountain, tending to Catalyst LA

Plus an extended network of 20+ people

Plus an extended network of 20+ people

Plus an extended network of 20+ people

Kristen Roos, VERTICES 1

Raise Details

Raise Details

Raise Details

  • There will be a maximum raise of $5,000,000, conducted in a rolling fashion from the launch of the DAO.

  • There will be a maximum raise of $5,000,000, conducted in a rolling fashion over from the launch of the DAO.

  • An initial investment period of 3 years, extendable by one year upon majority members' approval. Followed by a target harvest period of 5 years.

  • An initial investment period of 3 years, extendable by one year upon majority members' approval. Followed by a target harvest period of 5 years.

  • Aim to optimize exits under its inventory, unlike many collector DAOs that avoid selling works due to internal politics and external perception.

  • Aim to optimize exits under its inventory, unlike other Collector DAOs that avoid selling works due to internal politics and external perception.

  • The goal is to hold onto acquired assets for the long term but will sell hotly speculated on work during bull markets.

Incentive rewards

LP participants get 80% of the fund shares (-5% for Hydra); 6% goes to Chet, the summoner and dedicated full-time lead, and another 14% to member/paid roles for tasks performed. Incentive rewards are earned monthly and paid out quarterly.

loackme & Kerim Sefa, nullMachines

loackme & Kerim Sefa, nullMachines

Hydra Ventures

Hydra Ventures

Hydra Ventures is the first dedicated investment DAO focused on backing and incubating other investment DAOs across the Web3 ecosystem. Hydra has taken what they learned from operating MetaCartel Ventures and applied it to the design of Hydra Ventures.


  • Hydra Ventures has invested $500k into Assembly as the anchor member with a total raise goal of $5,000,000.

  • Hydra Ventures has committed another $100k to Assembly.

  • Governance voting rights will be capped permanently at 9.99% permanently.

  • Hydra Ventures to incubate Assembly in return for 5% of DAO shares in the form of non-voting distribution rights.

Hydra Ventures is the first dedicated investment DAO focused on backing and incubating other investment DAOs across the Web3 ecosystem. Hydra has taken what they learned from operating MetaCartel Ventures and applied it to the design of Hydra Ventures.


  • Hydra Ventures has invested $500k into Assembly as the anchor member with a total raise goal of $5,000,000.

  • Hydra Ventures has committed another $100k to Assembly.

  • Governance voting rights will be capped permanently at 9.99% permanently.

  • Hydra Ventures to incubate Assembly in return for 5% of DAO shares in the form of non-voting distribution rights.

Hydra was created by (to name a few):

Hydra was created by (to name a few):